Aerie Real Campaign Success

In terms of revenue aerie real has been an unambiguous win. Aerie is bras undies swim and more for every girl.

Why I M Not Very Excited About The New Aerie Real Campaign

With lingerie in sizes aa to ddd and xxs to xxl aerie is committed to making all girls feel good about themselves inside and out.

Aerie real campaign success. We formulate stereotypes and judgmental assumptions based on appearances. The decision to tap relatable models in aerie ads might have been a risky move but the brands boldness is definitely paying off. In a release on friday aerie announced that the ads are challenging supermodel standards by.

Aerie abandoned photoshop over a year ago. The real you is sexy. Looks like aerie is ready for its closeup its unretouched closeup.

Aerie first introduced its photoshop free campaign in 2014. Aerie american eagles sister store for lingerie has launched aerie real a spring 2014 ad campaign featuring all unairbrushed models. Now its become a movement and a major boon to sales.

While major magazines like sports illustrated began featuring plus size models in 2016 aerie began its no airbrushing aerie real campaign using regular looking models in 2014. Was the aerie real campaign a success. Because were discussing business we have to talk money and the biggest metric of success a store looks for is sales.

Aeries success stands out in a brutal year for clothing chains from gap to jcrew caused by what urban outfitters ceo said was an absence of fashion trends. Body image is such a widely controversial and highly talked about topic in todays society. Aerie real campaign promise.

The brands comparable sales which excludes boosts from new store openings soared 20 last year and 26 in the fourth quarter. Last year aerie stopped photoshopping its campaign modelsand now sales are better than ever. At the time it was refreshing and markedly different amid a retail landscape in which airbrushing is the norm.

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Aerie Releases New Unretouched Campaign Teen Vogue